February 3, 2020

DOWNLOAD PARLE KISMI ADVERTISE

Later we shifted to the Re 1 slot for the brand because we felt it might not be viable two to three years later. Taking forward the positioning, Thoughtshop Advertising has conceptualised a new campaign targeting the youth. The agency shared with the client a few emotional and humorous ideas. He sends an overexcited smiley and she breaks its teeth with her hammer emoji. Until four years ago, the product mostly had its demand from the rural market. Advertising Thoughtshop strengthens its creative team with two new appointments July 12 ,

parle kismi advertise

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Thoughtshop Advertising and Film Productions came up with an idea to go the emoji way in the latest campaign.

As the name Kismi is youthful, we focused on the youth: BK Rao of Parle Products

Parle Products selected this format because the youth is interested in social media and digital communication. Taking forward the positioning, Thoughtshop Advertising has conceptualised a new campaign targeting the youth. Parle Kismi strengthens its digital strategy to woo the youth TG.

Until four years ago, the product mostly had its demand from the rural market. Kismi Emojis come as a rescuer and the eureka moment is that we see the couple together.

parle kismi advertise

The Eureka moment is when we see the couple back together. Till four years ago, it was available for 25 paisa. When we launched the 50 paisa version of Kismi, we started advertising it aggressively. Link to the TVC: The girl throws a bouquet belonging to the guy, back on him and the boy is trying to appease her by sending a virtual bouquet via emoji.

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A year ago, a few flavours like Rajbhog, Kulfi and Rose Milk were launched first by test marketing. The ad is mostly shown on youth-based shows and GECs and music channels.

parle kismi advertise

Before that we promoted it on psrle media. But the client wanted to make it look more aspirational and fairy tale like. Since this commercial has a teenager connect we came up with the concept where a couple is shown having a tiff. We took the brief from the client as we had to communicate with the TG in a contemporary manner, without losing the focus from the product. In the Advertisee, tool wise emojis explain the tiff between a young couple and how the boy makes an efficient use of Kismi Emojis to woo his girl.

Keeping the earlier positioning, the agency has a refreshing twist for teenagers, who are glued to their adverise phones and very often use emojis to convey emotions. The category is quite cluttered and so is the advertising.

In the commercial, the girl throws the aprle out of her balcony as she is upset with her boyfriend. Commenting on the key growth areas for Parle Kismi, Rao stated that the focus for Kismi is to increase the width of distribution in the urban markets.

As the name Kismi is youthful, we focused on the youth: BK Rao of Parle Products

As the name Kismi is youthful, we focused on the youth: Geographically, the brand has good demand from North and West of India. She snips it quickly with her emoji of a pair of scissors.

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The brand Kismi plays the role of an enabler between lovers, friends or so. We feel like munching something sweet and we choose any brand available. He strikes the right chord and a happy reunion, followed by our product window with the voice over, which says: Thus, o finding a differentiator in TG is a better bet sometime.

Parle Kismi strengthens its digital strategy to woo the youth TG

kismii In an increasingly cluttered market, we felt the need to promote Kismi and hence, the new TVC. Har kismi me hai kiss. So, story wise we took the Emoji route, where we see a cold war situation between a girl and a boy. But now, the company is consciously trying to focus on the urban market.

Also, a media budget had been invested in the earlier positioning and campaign. While promoting the brand via TVC, the brand name appeals to the youth. The brand intends to do something big on the digital front around Valentine’s Day next year.